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The Devil Made Them Do It. Was Charlie Challenge a Movie Marketing Campaign? Does it Matter?

Eonline is reporting the so-called Charlie Challenge was just a viral marketing campaign by Warner Bros to promote a new horror film. A new teaser for Warner Bros. upcoming horror film The Gallows was released right in the thick of the Charlie Charlie brouhaha, and it featured a much creepier version of the game with a much [Read More…]

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