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Parents are paying “experts” a lot of money to name their babies

baby feet, a few hours after birth -  Author - Andrés Nieto Porras from Palma de Mallorca, España
baby feet, a few hours after birth –
Author – Andrés Nieto Porras from Palma de Mallorca, España

Perhaps the ultimate exercise in personal branding, naming a baby can cause endless consternation for expectant parents. Some keep prospective names to themselves, lest friends and family barrage them with unsolicited opinions: “Really?! Agatha. Huh.” Others turn to the experts—and pay up.

According to Bloomberg, stressed-out parents in the US and Europe are consulting branding experts-turned-baby-namers to help choose names that will seal their kids’ fates as successful, popular, culturally appropriate humans—and guarantee they won’t be the seventh Sarah in their class. (Or, for that matter, Elsa, Juno, or Anakin.)

One Swiss branding firm charges around $29,000, which includes researching a name’s history to ensure it is free of what agency head Marc Hauser called “an aggravating past.” Hauser told Bloomberg his own name, Marc, would be eliminated due to its connection to Mars, the Roman god of war (although Hauser seems to be doing just fine in life with his given moniker).

Read more at QZ.com…

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