Kresta in the Afternoon – May 1, 2009 – Hour 2

  • Description:

    First Topic – The Moral Premise: Harnessing Virtue and Vice for Box Office Success

    How is a successful film created? Stan Williams argues that The Moral Premise is the single fundamental element that is found in all successful movies. His book explains how the Moral Premise creates great motion pictures that resonate with large audiences. He joins us in studio to discuss it.

    Second Topic – Kresta Comments

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