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Nostalgia for a Life “Happily Ever After”


In his new book The Fractured Republic, Yuval Levin writes about how both the Right and the Left are waxing nostalgic—the Left, for the Camelot of the 1960s; the Right, for the Reagan Ranch of the 1980s. He may very well have a point—this explains the plethora of “Reagan Bush 1984” bumper stickers and t-shirts I’ve seen at Republican gatherings.

Levin’s point is that both sides are trying to find a way to get back to the cohesion the country felt after the Great Depression and World War II and both sides are doing this in ways colored by their own particular ideologies.

I thought, however, that nostalgia goes beyond politics, as I downloaded the hot new Pokemon Go game app to my smartphone. What was once a 1990s video game, anime series and trading card phenomenon became, in just a few short days, one of the fastest-growing smartphone games of all time, leaving companies and marketers and others wondering how to exploit and “monetize” the newest social media craze. This is what one does when an app has been downloaded more than 15 million times in its first week on the market.

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