PARENTHOOD: Stains, Spills, Sleeplessness…and Love
By Kathy Schiffer
“Having children is not just life’s most important moment, but the ultimate test to connecting with your best side. Coke Life is a new kind of Coke. We’re just starting to build this brand, setting up its world, its tone of voice. We were aiming for ‘emotional comedy’ [with this ad]. The kind that makes you smile and weep at the same time.”