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Jeep pulls Bruce Springsteen Super Bowl ad over drunken driving charge

Bruce Springsteen’s Super Bowl ad for Jeep calling for the country to unite has been pulled after news surfaced that the Boss is facing a drunken driving charge.

The Asbury Park Press, a part of the USA Today Network, reported that Springsteen was arrested Nov. 14 at Gateway National Recreation Area and cited for driving while intoxicated, reckless driving and consuming alcohol in a closed area. No court date has been set. He was reportedly cooperative during the arrest.

Little information has been released about the circumstances of the incident. The Asbury Park Press, citing a “source familiar with the case,” is now reporting that Springsteen’s blood-alcohol content was 0.02%, which is less than New Jersey’s legal limit of 0.08.

A Jeep spokeswoman was asked whether Stellantis, the parent company of the Jeep brand, was aware of the arrest, and the company offered this response:

“It would be inappropriate for us to comment on the details of a matter we have only read about and we cannot substantiate. But it’s also right that we pause our Big Game commercial until the actual facts can be established. Its message of community and unity is as relevant as ever. As is the message that drinking and driving can never be condoned.”

Messages seeking comment were sent to representatives of Springsteen.

The Asbury Park Press, based in New Jersey, said Springsteen, who also calls the Garden State home, had used the backdrop of the park — located on the peninsula of Sandy Hook, New Jersey — in several projects.

“He shot the short film ‘Hunter of Invisible Game’ at Fort Hancock there, and in 1987 the ‘Brilliant Disguise’ video from ‘Tunnel of Love’ was filmed in the kitchen of an abandoned officer’s house on the grounds,” the paper reported.

Read more at Detroit Free Press

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