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American Red Cross Apologizes for Poster That Some Found Racist


The American Red Cross issued an apology today for a poster that some people found offensive because it appeared to portray what appear to be white children as “cool” and children of color were “not cool.”

The poster,titled “Be Cool, Follow the Rules” — meant to promote pool safety — labeled children as “cool” or “not cool” depending on whether they followed pool rules.

The issue that many pointed out, however, was that all of the children labeled “cool” were white, while all of the children labeled “not cool” appeared to be people of color.

This sparked outrage on Twitter, with one user tweeting that the Red Cross should “send a new pool poster” because the current one is “super racist.”

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